WHAT ARE LICENSING?
A product license grants you the right to use generally recognized trademarks, images, films or comic strip characters in
Publications or campaigns. The licensor retains ownership of the copyright while the licensee (the customer)
Purchases the right to use the trademark in products and campaigns for an agreed period.
HOW DO I PROCESS?
Once all the conditions of the agreement have been examined, prospective license holders will be sent a draft contract.
The draft contract will specify the royalties payable, a distinct market area, a product description and a guarantee, the size of which will depend on projected sales
During first two years. Once the draft contract has been approved, the finalized contract will be sent for the licensee to sign in duplicate.
Both signed copies should be returned for the licensor to sign, after which both parties will receive one original copy of the signed contract.
After the contract has been signed, the license holder will receive the graphics that have been licensed for use.
Product design and development can then begin. In order to ensure that the licensed material has been used in an appropriate manner,
License holders must send product descriptions to the licensor for approval before production begins.
The official copyright symbol must always be visible whatever the medium – a product, an advertisement or campaign material.
Licensing agreements are usually made for a period of two years. At the end of this period,
License holders may enter into negotiations to continue the agreement or to launch a clearance sale of any remaining products.
WHAT WILL IT COST?
The license is royalty-based, that is, you pay an agreed percentage of your sales income to the licensor for the right to
use the trademark.
The amount payable will vary depending on the product group and area of use.
If you would like to use our characters in an advertisement or other sales promotion, the fee will be set in proportion to your media and printing costs.
Once the contract has been signed, you will have to pay advance royalties in the form of a guarantee.
You will report your sales figures every quarter. If the royalties to be paid exceed the guarantee, you will be invoiced for the excess.